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August 6, 2007
By: TOM BRANNA
Editor
On July 19, Dove Hair Care hosted its first-ever live web media conference. The half-hour session featured a short film, announced the next campaign to find a Dove “Real Woman” and had a Q&A period. Dove Real Woman Shari Gunn, Dove Celebrity Stylist Gretchen Monahan and Unilever Senior Marketing Manager Stacie Bright hosted the webinar. In Dove’s Campaign for Women, it was revealed that 60% of women obtain standards for hair care from the media. To battle the myths of Hollywood’s celebri...
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